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Lynn C. Percival

Lynn C. Percival

Bio

Lynn leads the firm’s Privacy & Data Security Practice Group. His practice is dedicated to helping clients use and protect personal data while minimizing legal risk and meeting their obligations under the complex privacy and data security regulatory landscape.

His experience includes representation of organizations in the retail, media, pharmaceutical, technology, financial, advertising, and health care sectors, among others. Lynn has advised clients on initiatives such as digital therapeutics, biometrics, behavioral advertising, precise location tracking, data broker services, mobile payment initiatives, international data transfers, data analytics and aggregation services, mobile applications, employee monitoring, privacy policy creation and updates, vendor management, and text message and email outreach programs. Whether advising on a discrete matter or helping a client create and operationalize an entire compliance program, he is focused on providing practical advice.

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Lynn's Posts

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Don’t Call It a Breach Rule: FTC Health Breach Notification Rule Has Been Here for Years, Now Updated to Serve as a Backdoor Privacy Regulation

As our loyal Practical Privacy readers may remember, back in December of 2021, the Federal Trade Commission (the “FTC” or “Commission”) began…

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SEC Adopts Final Cybersecurity Rules

The U.S. Securities and Exchange Commission recently adopted final rules intended to enhance and standardize disclosures regarding cybersecurity risk management, strategy,…

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Consent Horizon: BetterHelp to Pay $7.8 Million to Settle FTC Claims

On the heels of its $1.5 million enforcement action against GoodRx, the FTC is back with an enforcement action…

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Reading the Tea Leaves: Insights into FTC’s Areas of Focus from Chair Khan’s First Public Address

At the IAPP Global Privacy Summit, the Chair of the Federal Trade Commission, Lina Khan, gave her first public address since taking…

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Everything is (Somewhat) Illuminated: The EDPB Defines “Transfer”

The concept of a “transfer” under Chapter V of the GDPR has always been a bit like obscenity. We didn’t have an authoritative definition, but…

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The EU Commission’s New SCCs for International Transfers: Top 5 Immediate Takeaways

Ending months of anxious speculation from privacy lawyers around the globe, the European Commission announced on Friday that it had adopted final versions of the…

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Schrems II: What About US-Based Organizations with Consumer-Facing Websites and Apps? (Part 1 of 2)

In its Schrems II decision, the Court of Justice of the European Union (“CJEU”) created a major headache for transatlantic trade when it invalidated…

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Final CCPA Regulations Are Approved and Effective Immediately

In what has become a pattern for the timing of California Consumer Privacy Act (“CCPA”) developments, late last Friday afternoon the California Office of Administrative…

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Final CCPA Regs Are Finally Here, Effective Date is Unclear

On June 1, the Office of the California Attorney General submitted its final proposed CCPA regulations package to the California Office…

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Still at the Drawing Board: Unpacking the Third Draft of the California AG’s CCPA Regulations

About a month ago, the California Department of Justice published a second draft of its…

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Back to the Drawing Board? The Top Ten Impacts of the California AG’s Modified CCPA Regulations (Part 1 of 2)

Last Friday, the California Department of Justice released a modified version of the Department’s proposed…

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Nevada’s New Privacy Law: More Bark than Bite

Much ink has been spilled in the last few weeks over the recently-enacted Nevada consumer privacy law (SB 220) that permits consumers to opt out…

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